How would a birthday club change your business?

Option 1: Mass Mailer

In this case, the mass mailer is “marriage” mail - something similar to Valpak or Money Mailer. Depending on the location in the country, you can reach 45,000 for about $600.00. In other words, the cost to reach each house is about 1.3¢ each.

Let's say you send a Valpak coupon and 125 responded - a 0.28% response or one quarter of one percent. Not bad, actually for a mass mailer that's not specifically targeted to a particular segment or group. (By the way, the response of any media, of course, depends on your offer and the media. There is no "standard" response rate... there's just historical data that might help you make an educated guess.)

To get 125 people to respond, it cost $4.80 per response ($600.00/125=$4.80). Most of the people who respond are suspects. And most of the people were not expecting or "opting-in" to receive Valpak. And to many people, any kind of unsolicited mail is considered junk mail.

Option 2: Text Messaging

In this example, you texted 1,500 people who joined your birthday club. I realize that 1,500 is far less than 45,000 but do the math and imagine what would happen if you could text a larger number of people.

All 1,500 people opted-in or in other words, each of them specifically asked to receive messages and offers from your company. I'm sure you can do better than an 8.33% response rate because I've seen it first hand... but for the sake of argument, let's just say that 125 out of 1,500 responded. Look at the numbers compared to sending out a mass mailer:

• Cost per response is about 75% LESS when you text.
• Your response rate is at least 30 TIMES HIGHER.
• You don't need a MASSIVE LIST to be successful.
• There's no "wasted" media.
• Your customers are happier. No SPAMMY Advertising.

BDAY CLUB IS...

Hands-Free.

Your guests, not you or your employees, enter their information into the birthday club. Easy!

Automatic.

Your guests receive a text on their birthday inviting them into your restaurant for your offer.

Affordable.

{{--Your out-of-pocket costs start at just $49.00 per month.--}} Our “hands-free” birthday club is always included with your subscription.

100% Opt-in.

Your guests, not you, choose to join the club. How many other advertising mediums are 100% opt in. None!

Simple.

You hand every guest a sign up card and they enter their information. You don't have to do any work.

Fast.

Your guests just text BDAY to your text line (in your area code) and we prompt them via text what to do next.

WHY A BIRTHDAY CLUB?

• You will stay close to and in front of your most valuable asset: your customers.
• A happy customer is your most effective form of advertising.
• It's cheaper to keep a customer than attract new business.
• Everyone likes to receive a free gift on their birthday. Who doesn't like a gift?
• The greater your offer, the higher your return. We recommend you give away a free birthday meal. You can give away only a dessert or drink, but we recommend an entire meal.
• Most of your guests come to your restaurant with more than one other paying guest. How many guests celebrate their birthday alone? Not many!
• Everyone has a cell phone and almost everyone texts. Your guests look at texts almost immediately.
• Chances are your competitors probably don't have this kind of loyalty program.

GIVE IT A TRY...

• Money-Back Guarantee. Sign up and if you're not happy within 30 days, just tell us and we'll give you your money back.
• Live Training & Support. We'll show your staff how easy it is to do. Remember: your staff does nothing except encourage your guests to join. Your guests enter in their own data directly from their phone. Plus, if you have any problems, just give us a call. We are here to support you.
• Free marketing advice. We'll give you our direct call-in line so you can ask us how to be effective with your messages.
• Easy tracking. Your dashboard will provide you with real-time history and stats so you know how many people sign up and how many texts have sent.
• In-Store Advertising. These are optional, but remember you're not limited to the words that come out of your employees mouths. We can create business cards, signs, table top displays, t-shirts, banners... You name it, we can create an eye-catching way to get your customers to join your birthday list.